This interplay between types of media throughout history is, in short, part of what can be understood by the term remediation coined by bolter and richard grusin in remediation 1999 and the same phenomenon is described in writing space 2001 e. They view authenticity of experience as a key factorgoal in the development of new media. Understanding new media mit press, 1998 remediation is an important book. Lastly in the typology of remediation offered by bolter and grusin, there is the. Accordingly, in the essay that follows, bolter and grusins text will be revisited. This video is an introduction to the book, remediation. His areas of study include the evolution of media, the use of technology in education, and.
It surfs the third wave in the technologizing of the word. This wider application takes the concerns of bolter and grusin away. Immediacy, hypermediacy, and remediation by bolter, jay. Jay david bolter born august 17, 1951 is the wesley chair of new media and a professor in the school of literature, media, and communication at the georgia institute of technology. The international journal of research into new media. Oct 02, 2014 this video is an introduction to the book, remediation. In this article, bolter and grusin aim to trace these histories of immediacy, hypermediacy, and remediation. Article information, pdf download for jay david bolter and richard grusin. Remediation jay david bolter richard grusin figures immediacy is, however, a onesided determination. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Jay bolter and richard grusin see through new media, seeing through in every sense of that phrase. Jay david bolter is wesley chair of new media and codirector of the augmented media lab at georgia institute of technology. The double logic of remediation our culture wants to both multiply its media and to erase all traces of mediation.
Bolter and grusin show the search for immediacy to be a passion, a driving force, an obsession in western culture. Genre conventions are borrowed, adapted, and repurposed in new media. Media critics remain captivated by the modernist myth of the new. Understanding new media, cambridge, mit press, 1999, 295 pp. They argue that new visual media achieve their cultural significance precisely by paying. They provide a language for what we feel almost as a haptic irritation. As a critique of this text, the examples chosen are sometimes lacking including the numerous examples from their downthehall colleague working in vr. It was used for a seminar presentation to introduce the. Interaction design, digital art and the myth of transparency with diane gromala, both published by the mit press, and other books. The authors argue that the new media of the 90s pay homage to earlier forms and thereby. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. Immediacy, hypermediacy, and remediation time barrow. Richard grusin is professor and chair of english at wayne state university in detroit.
Interaction design, digital art and the myth of transparency with diane gromala, both published by the mit press, and. His areas of study include the evolution of media, the use of technology in education, and the role of computers in the writing process. Remediation is a media theory which focuses on the incorporation or representation of one medium in another medium. In immediacy, hypermediacy, and remediation, bolter and grusin focus on three different topics, each of which involves how media is portrayed, represented, and presented. Its being moved to tears at a sad movie, or forgetting your own self while experiencing. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by. Richard a grusin remediation emphasises how all forms of media constantly borrow from and refashion other types of media. Understanding new media by jay david bolter in doc, fb2, rtf download ebook. It was used for a seminar presentation to introduce the reading in my graduate course. In their own words, remediation is the way in which one medium is seen by our culture as. As the title states, this text seeks to help readers understand new media by highlighting what is and isnt new about it by using the theory of remediation. Understanding new media the authors note in the preface that the book began as a series of discussions by the authors arising from a graduate seminar on the genealogy of the media. Bolter jay david grusin richard remediation understanding new. Bolter jay david grusin richard remediation understanding new media low quality.
Everyday low prices and free delivery on eligible orders. This oscillation is the key to understanding how a medium refashions its. In chapter one of this text, the authors discuss immediacy, hypermediacy, and. Nov 11, 2014 indeed, bolter and grusin assert media innovation as remediation of the technologies that came before it, as the media continues to assert a higher level of immediacy and transparency. Understanding new media, cambridge, massachusetts, mit press, 1999. Remediation is the representation of one medium in another 45 and works under the double logic of contradictory imperatives for immediacy and hypermediacy 5. David bolter and richard grusin written by nell farrell a movie based on a novel, a written description of a photograph, a painting reproduced in a gallery in cyberspace. Understanding new media by jay david bolter and richard grusin the main theme of this article was that no medium or single media event does its cultural work in isolation from other media, any more than it works in isolation from social and economic forces. Understanding new media is an important, perhaps even great book. Bolter and grusin show the search for immediacy to be a passion, a driving.
Instead, new media transform older media, retaining some of their features while discarding others. Bolter and grusin remediation free download as pdf file. Understanding new media jay david bolter, richard grusin on. One media grows out of another, creating an entangled vine. For bolter and grusin, media history is not a series of displacements in which new media e. Bolter and grusin placed new digital media, specifically visual media, within the. Understanding new media 1999 jay david bolter and richard grusin introduction. Grusin, remediation is a defining characteristic of new digital media because digital media is constantly remediating its predecessors. Jay david bolter and richard grusin offer a theory of mediation for our. However, formatting rules can vary widely between applications and fields of interest or study. Remediation emphasises how all forms of media constantly borrow from and refashion other types of media. Repurposing as remediation is both what is unique to digital worlds and what denies the possibility of that uniqueness 50. Understanding new media with richard grusin, windows and mirrors. Sep 27, 2016 in immediacy, hypermediacy, and remediation, bolter and grusin focus on three different topics, each of which involves how media is portrayed, represented, and presented.
Bolter and grusin remediation mass media paintings scribd. The computer, hypertext, and the remediation of print, mahwah, new jersey, lawrence erlbaum associates, 2001. In remediation 1999, jay david bolter and richard grusin theorize remediation, what they call a defining characteristic of the new digital media 45. The authors argue that the new media of the 90s pay homage to earlier forms and thereby achieve their own cultural significance. Both new and old media are invoking the twin logics of immediacy and. Understanding new media bolter and grusin 1999 proposed a theory on media evolution that attempted to break with the myth of the newness of new media and the linear supersession of older media by newer ones their main target, although this is not the explicit program of the book, is definitely marshall mcluhan, whose teleological understanding new media is clearly meant to. Its coauthors, jay david bolter and richard grusin, seem selfconscious of this from the outset.
The paper highlights how remediation operates under cultural assumptions about immediacy and hypermediacy, and touches on all three subjects. Bolter and grusins remediation is a book typical of its genre and time. Fittingly, they offer the disclaimer that they make no. A new framework for considering how all media constantly borrow from and refashion other media. Understanding media the extensions of man marshall m c l u h a n. They call this process of refashioning pdf remediation, and they note that earlier media have also refashioned one another. But first, a presentation of the bookos key ideas and how they might be contextualized through examples. In this richly illustrated study, jay david bolter and richard grusin offer a theory of mediation for our digital age that. Authors bolter, jay david, and richard grusin used immediacy, hypermediacy, and remediation to convey several ideas about how new technologies remediate the old media and how new media cannot completely get rid of old media as nothing is fully novel in this day and age.
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